Peloton Cellars Joins Peloton’s Family Of Strategic Companies


Peloton Cellars Joins Peloton’s Family Of Strategic Companies

Newport Beach, CA. April, 2014 – Peloton Global Distribution Services® (Peloton) is proud to announce its newest member Peloton Cellars.

Peloton Cellars offers award winning wines crafted from the lush, fertile soil of the Paso Robles wine region of California’s Central Coast. Peloton Cellars was the creation of four long-time friends who endeavored to create quality wines that are a pleasure to drink any night of the week and enjoy with any meal. From their well-balanced Cabernet to their crisp, refreshing Sauvignon Blanc, they pour their love, knowledge and experience of making great wine into every bottle.

“Since our love for wine rivals our passion for riding bikes, we feel that our wine embodies the color and spirit of cycling,” said Bill Kesselring, Co-Founder of Peloton Cellars. “It is only fitting to pay homage to two of our favorite pastimes.” Beginning in 2006, each Peloton vintage features a cycling-related quote on the back label. These are humorous or insightful bits of wisdom from the famous and not-so-famous.

We are very pleased to welcome Peloton Cellars to the Peloton Family,” said Andy Holden, CEO of Peloton Global Distribution Services. “In a recent family road trip up the coast, we stopped by the tasting room as we were passing through Avilla Beach. The beautiful setting, incredible wine and comprehensive knowledge made for an unforgettable experience.”

In addition, Peloton Cellars invites you to stop by their tasting room in sunny, laid-back Avila Beach. Join the Peloton Cellars Wine Club for exclusive discounts on all wine purchases, free wine tastings and first notice of sales and new releases.

For more information about Peloton Cellars, please visit

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