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About Peloton

Peloton, the Arena of Top Performers

About tactical advantage

Peloton Global Distribution Services® is a best-in-class marketing organization offering its members in the insurance and financial services distribution industry – strategic insight, knowledge and direct access to extensive market capabilities and resources to create higher performance.

Peloton creates market opportunities and business advantages for its members that they may not have access to on their own.

  • World-Class Strategic Insight, Think Tank and Opportunities Planning
  • Extensive Market Research, Intelligence and Knowledge
  • Collaboration and Strategic Partnerships Towards Business-Building
  • The Capabilities to Create Innovation in Management, Marketing and Operational Practices
  • Comprehensive Marketing and Lead Generation Capabilities to Increase Revenues in Existing Markets:
    • Planning and Strategy
    • Brand-Building
    • Creative
    • Web 2.0, Interactive and eMail
    • PR and Media Awareness
    • Advertising
    • Micro-Personalized Direct Mail and Print
    • Lead Generation
    • Social Networking
    • Search Engine Marketing
    • Mobile Marketing
    • Word-of-Mouth Marketing
    • Database Building
    • Technology, Applications, Software Development
    • Event Support
  • Access to Unparalleled Experience, Networking and Comprehensive Performance Capabilities Across Business and Marketing Functions
  • The Industry's Best Resources to Enter New Markets
  • The Ability to Expand and Enhance your Offerings while Reducing Overhead to Create Greater Business-Building Capabilities
  • Quality Assurance Processes, Systems and Methodologies
  • Best Practice Training and HR Systems

Key goals

  • Maximize Opportunities for Growth
  • Leverage Scale Opportunities for Members

Peloton offers the combined strength of a highly developed group of top performers working together to reach the optimal level of industry competitive success for both the individual member entities and for the group as a whole.

Its members represent individual organizations who are the best in their class, focused on leveraging best practices and insight towards creating advantage and growth for their businesses – through effective collaboration and strategic partnerships.

By aligning with Peloton, members have access to the powerful synergy of shared market intelligence, best practices, world-class marketing and lead generation capabilities, extensive products, services, technologies, systems and a high level of support.

Subsequent gains in efficiency, offerings, opportunities, alliances and potential new revenues elevate our members” performance and help them thrive as independent entities, ultimately creating advantage and accomplishment within the Peloton.

Peloton members are top performers. We call this the synergy of success. >> Click here for information

What is a Peloton

The Peloton is the large main leader group in a road bicycle race or sporting endurance activity. Riders in the group save energy by riding close (drafting or slipstreaming) near other riders. The reduction in drag is dramatic; in the middle of a well-developed group it can be as much as 40%, creating efficiencies, power and strength as a whole.

Tactical factors apply. Teams generally attempt to cluster their members in the Peloton in order to maximize their ability to affect the pack as a whole. What appears to be a random mass of elite athletes is really an orderly, complex web of alliances, crossed with the elite of the field, designed to keep or acquire the most valued currency: performance.